Hey Coach!

My name is Woodrow Arrington. Most people call me Woody, but many of you know me as Squigmire.

I've been an avid Blood Bowl fan since 1998, when I first discovered the game sitting on the shelf in my youth group advisor's game collection. At the time, my friends and I were completely absorbed in Dungeons & Dragons, but Blood Bowl was something different. It was this incredible blend of fantasy, strategy, American football, and beautifully detailed miniatures that begged to be painted.

I was hooked.

Even after many of my childhood friends moved on to other hobbies, Blood Bowl stayed with me. It became more than just a game—it became a creative outlet. Over the years I've spent countless hours painting miniatures, building terrain, converting models, and learning new skills. More recently that journey has expanded into 3D printing, airbrushing, digital design, and product design.

When Games Workshop relaunched Blood Bowl in 2016, I was preparing to move to Seattle to begin working at Amazon. Until then, I had no idea the game was still thriving. I had never heard of leagues, tournaments, or a worldwide community of coaches who loved this wonderfully ridiculous game as much as I did.

I was hooked all over again.

The Everett Blood Bowl League (EBBL) became my first Blood Bowl home. They welcomed me with open arms, introduced me to organized play, and gave me friendships that I'll always be grateful for. No matter where life takes me, I'll always consider the EBBL part of my Blood Bowl family.

After moving back to Utah, I joined the Rocky Mountain Blood Bowl League (RMBBL), where an idea started to take shape. I wanted to create neoprene pitches that looked incredible on the tabletop while also making the game easier and more enjoyable to play. That idea eventually grew into Squigmire.

Outside of Blood Bowl, I've spent my professional career designing technology and experiences for live sports. My work has focused on helping broadcasters tell better stories, deliver better productions, and create experiences that fans never even realize are happening behind the scenes. That mindset naturally found its way into Squigmire.

Every pitch I design is built with the same attention to detail. The artwork should immerse you in the world, but it should never get in the way of gameplay. The layouts should be intuitive. The information should be exactly where you expect it. Every icon, counter, and design choice is there because I believe great design should make the game feel effortless while letting the artwork disappear into the experience.

Why Squigmire?

If you've met me at a tournament, you probably already know I have a soft spot for Goblins.

I've always loved the wonderfully over-the-top nature of the little green lunatics. They're unpredictable, hilarious, and somehow manage to turn complete disaster into unforgettable moments. But if there's one creature that perfectly captures why I love Warhammer, it's the humble squig.

There's just something about these giant bouncing mouths with legs that makes me smile. Squigs don't pretend to be clever. They don't have elaborate plans. They do one thing exceptionally well:

Chomp.

When it came time to name my company, I knew I wanted squigs to be at the heart of it.

The second half of the name came from how I think about Blood Bowl. I've never considered myself an overly aggressive coach. I enjoy creating difficult decisions for my opponent, slowing the game down, controlling space, and turning the pitch into a problem they have to solve. I like to think I create a mire for the other coach to fight their way through.

Put the two together...

Squig + Mire = Squigmire.

The logo follows that same philosophy. I've always loved the iconic Bad Moon imagery from the Night Goblins, but I wanted to create something uniquely my own. The result is the crescent moon you've come to recognize, combined with the lure of an anglerfish using a glowing mushroom instead of a lantern—a little nod to the dark caves, fungal forests, mischievous goblins, and ravenous squigs that inspired the brand from the beginning.

Today, every Squigmire product is designed by a coach, for coaches. My goal is simple: create premium accessories that make your games more immersive, more memorable, and just a little more fun. Whether that's a beautifully illustrated pitch, a carrying case, dice, or something completely new, everything starts with the same question:

"Would I be excited to put this on my own table?"

Squigmire has always been—and always will be—a passion project built for this incredible community. The friendships I've made, the tournaments I've attended, and the people I've met through this hobby have meant far more to me than I ever expected. I hope that every product I create helps make someone else's game night just a little bit better.

Thank you for stopping by, and thank you for supporting a fellow coach.

May Nuffle bless your dice with sixes and POWs...

...except when you're playing against me.

See you on the pitch.

Woody (Squigmire)
NAF #25800